Our Founders’ Story
The Beginning — A Brand Built Slowly, Purposefully
The Mapleist™ wasn’t built overnight. It took over two and a half years of research, unexpected setbacks, lab trials, and a shared refusal to settle—for shortcuts, for generic formulas, or for skincare that relies more on marketing than efficacy.
Co-founders Simrina Genevicius and Rawan Al-Shboul walked every step of the journey together—from early ingredient sourcing to late-stage formulation—driven by a single belief: that skincare should be both high-performance and deeply intentional.
Shared Values — Where Personal Skin Journeys Led to Ingredient Discovery
The idea was born during a time of transition. Pregnancy, aging, and evolving skin needs led them to question what they were putting on their skin—and why it so often fell short. That personal shift sparked a deeper search for ingredients that offered both resilience and purity.
It was this search that led them to the untouched ecosystems of the Canadian wilderness—where red maple leaves and glacier water became powerful symbols of strength, renewal, and integrity.
During their research journey, the founders connected with the world’s leading scientist in maple research. Over the next two and a half years, that collaboration evolved into a trusted friendship—one that helped unlock a groundbreaking red maple leaf extract at the heart of their formulations.
The result: a hero ingredient that fuses scientific rigor with natural resilience—capturing the timeless vitality of the red maple tree in every drop.
The Founders — Structure, Storytelling & Skincare Without Compromise
With a background in international business and nearly a decade leading global operations and sales, Simrina brings the structure and foresight that keep the brand scaling with clarity and purpose.
Rawan, a biomedical engineer with a passion for storytelling, leads the brand’s marketing and creative direction—shaping how The Mapleist™ shows up in the world with integrity and care.
Together, they built more than a skincare line—they created a philosophy: skincare grounded in nature, refined by science, and obsessively crafted to perform.
What began as a personal need has become a global invitation—to embrace skincare rooted in resilience and crafted without compromise.
From Scientist to Partner — A 2.5-Year Collaboration
